Showing posts with label rebranding. Show all posts
Showing posts with label rebranding. Show all posts

Monday, 29 April 2024

Rebranding A Misunderstanding Of Speech Function As Negotiation

Martin (2013: 107):



Blogger Comments:

To be clear, Martin's system of NEGOTIATION:


is merely Halliday's system of SPEECH FUNCTION (IFG4: 136):


with
  • information rebranded as knowledge
  • goods-&-services rebranded as action
  • giving and demanding omitted
  • the inclusion of a material-order response
  • the inclusion of material-order interlocutors.

Sunday, 21 April 2024

Misconstruing The Material As Semiotic

Martin (2013: 104):



Blogger Comments:

[1] As throughout this monograph, contrā SFL methodology, Martin here again gives priority to the view 'from below' by developing networks to account for structures,

[2] To be clear, knowledge and action are merely rebrandings of the speech function commodities information and goods-&-services, respectively.

[3] To be clear, in linguistics, the term 'prospective' is used to describe Indicating grammatically that an activity about to begin. This is the opposite of not providing a verbal response. Martin has here mistaken a material order action for a semiotic order response.

Thursday, 28 March 2024

Misunderstanding 'From Above' And Rebranding Speech Function As Discourse Semantics

Martin (2013: 82-3):


Blogger Comments:

[1] Again, here Martin misunderstands looking 'from above' as looking 'above' — i.e. from below. Again, this is the direct opposite of SFL methodology. Instead of being concerned with how meaning is realised, Martin is concerned with what wording realises.

[2] Here Martin misleads by rebranding Halliday's semantic system of speech function as Martin's discourse semantic system, which Martin himself proposes.

Wednesday, 20 March 2024

Misrepresenting Halliday's Speech Function As Martin's Discourse Semantics

Martin (2013: 78-9):



Blogger Comments:

To be clear, speech function is Halliday's system of interpersonal semantics. Here Martin misleads the reader by misrepresenting speech function as a system of his model of discourse semantics.

Monday, 22 January 2024

Misrepresenting 'Rankshift' And 'Linker'

 Martin (2013: 65):





Blogger Comments:

[1] To be clear, this misunderstands 'embedded' as a later renaming of 'rankshifted', whereas both terms are current, and present different views of the same phenomenon. For example, a nominal group that is embedded in a nominal group has shifted from group rank to word rank — words being the constituents of groups.

[2] To be clear, the structural analysis misrepresents of as a linker, despite the fact that a linker is a marker of a paratactic relation, and no paratactic relation obtains between the embedded nominal group and what follows. As Halliday & Matthiessen (2004: 333) point out, the 'word of is the generalised marker of a structural relationship between nominals'. In such instances, of is a constituent of the prepositional phrase serving as Postmodifier. Halliday (1994: 196):

Note that in Matthiessen's editions of IFG, the term 'Facet' has been shifted from the embedded Thing to the embedded nominal group as a whole, and from a Pre-Deictic to a Numerative function. Halliday & Matthiessen (2004: 335):


Note also that 'Qualifier' here should read 'Postmodifier'.

Saturday, 20 January 2024

Mistaking Thing For "Focus"

Martin (2013: 65):

Some examples [of Martin's Focus function] are given below.


Blogger Comments:

To be clear, analyses of these structures after Halliday (1985, 1994) have been inconsistent and even self-contradictory. For example, Halliday & Matthiessen (2004: 333, 2014: 394) write that the Thing
… is the entity that is functioning as participant in the transitivity structure of the clause …
If this principle is applied to the examples above, then six of the seven do not include a "Focus" function, as demonstrated by:
the front of the stage is wider than the back.
 an album is a collection of songs.
a chapter of the book was removed by censors.
the length of the stage is 9 metres
a Nobel Laureate is typically a genius of a writer
ragtime is a kind of jazz 

On the other hand, the coverage in Halliday (1985, 1994) is restricted to 'measure' expressions and 'facet' expressions, the latter being an optional alternative approach to Head/Thing conflation. The 'measure' expressions are analysed as complex Numeratives or Pre-Numeratives, and the 'facet' expressions as Pre-Deictics. Halliday (1994: 195-6):

Using the Halliday (1985, 1994) analysis:

the front of the stage is Pre-Deictic
a collection of songs is complex Numerative: collective
a chapter of the book is Pre-Numerative: partitive
three of the songs is Pre-Numerative: quantitive
the length of the stage is Thing
a genius of a writer is Thing
a kind of jazz is Thing

However, using the Halliday & Matthiessen (2004, 2014) analysis (see previous post):

the front of the stage is extended Numerative: partitive: facet
a collection of songs is extended Numerative: collective: aggregate
a chapter of the book is extended Numerative: partitive: portion
three of the songs is embedded Numerative
the length of the stage is Thing
a genius of a writer is Thing
a kind of jazz is extended Numerative: collective: variety

Thursday, 18 January 2024

Rebranding Hallidays 'Facet' As Martin's 'Focus'

Martin (2013: 65):



Blogger Comments:

[1] Although Martin correctly understands such expressions as involving embedding, he nevertheless misunderstands embedding as expansion. To be clear, expansion relates units of the same rank, such as two nominal groups in a nominal group complex.

[2] To be clear, Halliday & Matthiessen (2004: 333) call these Extended Numeratives, with Facet as just one of its six subtypes:


[3] To be clear, Martin's unnecessary rebranding of Halliday's functions as Martin's Focus is particularly poor, firstly, because it assigns a textual highlighting term to an experiential function, and secondly, because the term 'Focus' is already in use as the Focus of New information.

[4] For problems with the 'extended coverage as a Focus function' in Martin et al (2010), see:

Sunday, 3 December 2023

Rebranding Halliday's Work As Martin's

Martin (2013: 45-6):


Blogger Comments:

Again, this augmentation for devising the system network begins by taking the view 'from below': grammatical form and structure. 

The claim that the second perspective is 'discourse' semantic is misleading, because it rebrands Halliday's semantic system of SPEECH FUNCTION as Martin's system. Martin has made a career out of rebranding other people's work as his own, as demonstrated here and here, for example, and has even won a prize for it (recorded here).