Confusing Meaners With Meaning Potential

Martin (2013: 105-6):

Blogger Comments:

To be clear, this again confuses the material (phenomenal) order of participants in an exchange (meaners) — including even their non-verbal behaviour — with the semiotic (metaphenomenal) order of their projected texts (meanings).

Confusing Meaners With Meaning

 Martin (2013: 104-5):

Blogger Comments:

To be clear, knowers and actors are not language, and so do not constitute semiotic options in an exchange. Again, Martin has confused the material (phenomenal) order of participants in an exchange (meaners) with the semiotic (metaphenomenal) order of their projected texts (meanings).

Confusing Orders Of Experience

Martin (2013: 104):

Blogger Comments:

To be clear, handing over goods or providing a service is not language, and so does not constitute a semiotic exchange. Again, Martin has confused the material (phenomenal) order of participants in an exchange (meaners) with the semiotic (metaphenomenal) order of their projected texts (meanings).

Misconstruing The Material As Semiotic

Martin (2013: 104):

Blogger Comments:

[1] As throughout this monograph, contrā SFL methodology, Martin here again gives priority to the view 'from below' by developing networks to account for structures,

[2] To be clear, knowledge and action are merely rebrandings of the speech function commodities information and goods-&-services, respectively.

[3] To be clear, in linguistics, the term 'prospective' is used to describe Indicating grammatically that an activity about to begin. This is the opposite of not providing a verbal response. Martin has here mistaken a material order action for a semiotic order response.